About us

Our Story : We cater our customers with highest quality of products in the electrical Industry. In doing so, we strive to offer the same set of products from the top companies in the industry.

Where we started: Dr. Naveen Parthasarathy runs a manufacturing company called Sigma Hoist Company Pvt. Ltd. which is a family run company that has been in business since 1975, based out of Peenya, Bangalore. Dr.Naveen saw that many parts he requires for his business were not easily available in one place.

Except for the steel raw material, all of his needs were in the electrical industry. Hence he decided to start a one stop shop in 2011 which meets the needs of most of the electrical manufacturing companies. Thus Industrade was born. After running Industrade as a brick-and-mortar company for about 3 years Dr.Naveen wanted to expand his offering using internet to a broader community beyond Bangalore. He partnered with his friend Sudheendra Kumar, who had an extensive experience in technology and eCommerce to launch industrade.in


Dr.Naveen Parthasarathy:
By qualification, Dr.Naveen is a general physician, but primarily involved in running a family owned manufacturing business for the last 12 years. Naveen has spent extensive amount of time from his childhood in manufacturing businesses, he is passionate to participate in design and manufacturing of the products very closely and he has a keen understanding of the manufacturing industry.


Sudheendra Kumar (Sudheen):
A technology enterprenuer, with over 15 years of working experience in large enterprises in the US. Most recently he ran a eCommerce Company based out of Bangalore from Aug’ 2012- Dec’2013. He has a dual MBA degree from University of California at Los Angeles (UCLA) and National University of Singapore (NUS).